What is Blinkit? Business Model, Revenue Streams and More
Local grocery stores were already beginning to identify the potential of grocery delivery applications before the sudden outbreak of the pandemic. After COVID, the trend of online grocery delivery apps for stores has boomed due to necessity, convenience and people’s inclination towards doorstep delivery. Indeed, the grocery delivery market is booming and if we talk about the Indian grocery market, it was valued at $2.9 billion in 2020 and now is forecasted to expand at a CAGR of 37.1% from 2021 to 2028. The online grocery delivery market has gained immense traction over the past couple of months due to the changing attitude of people, growing urbanization, and the tech-savvy generation who wants instant gratification from everything. There are many grocery delivery apps in India but Blinkit has been making headlines since its launch because it is the subsidiary company of popular food delivery app, Zomato. Blinkit is an Indian online grocery delivery app that operates in